You Must Have a Creative Strategy for Your Online Business
An effective creative strategy is an integral component of every successful business marketing plan. In your online business, the focus should be on creating profits and not so much on winning praises and awards. Thankfully, you do not have to go to business school to learn how to create the winning strategy.
The creative strategy can be outlined in 3 simple steps. The first step should be to outline the purpose of your creative message. The second step is to describe the benefits, which serves to accomplish the purpose. And the third step is to reveal the personality of the brand of your business. For example, let's demonstrate this strategy by outlining it in a plan:
The purpose of Superior Biscuit Snacks is to convince dog owners of any breed that its dog snacks are the most nutritious and healthy dog snacks in the market (at an affordable price). This will be accomplished by creating a product that is filled with all the essential vitamins recommended by animal nutritionists and has been certified by dog food and health associations. The mood of the advertisement will be upbeat, natural, warm and loving.
Do you notice the simplicity of the plan? Instead of focusing on hard selling, it focus on the benefits. Here is what you need to keep in mind: People do not spend money on products, they spend money on the benefits they will get.
A Creative Strategy: (Using this Website as an Example)
Let's assume that this website was created to help ex-offenders to "re-enter" society. These first three images (above) say this: "This is the time to make a change in your life, and you can find information here that will help you to accomplish this. You must be willing to adapt (when necessary) to certain conditions in order to overcome your present situation. Those who fail to adapt to change will inevitably be destroyed by it." (For example, if you don't adapt to winter, winter will kill you!)
These next two images say this: "We recognize the fact that all of us have made mistakes in our lives. Some of these situations/events have even tried to define and shape your destiny, giving you a feeling or sense of hopelessness. It seems that someone has turned the light off at the end of the tunnel. However, God can make a way where there seems to be no way!"
For I know the thoughts that I think toward you, saith the Lord, thoughts of peace, to give you an
expected end. (Jeremiah 29:11 KJV)
These last two images say this: "Hey, so what?, that life has been tough. So what?, that your dreams seemed to have been shattered. The question is, 'What are you going to do about it? What are you going to do when the messenger of misery visits you?' You are not a failure if/when you get knocked down...you're a failure if you make no attempt to get up!
The test for a champion is:
"It is not how
many times
you get knocked
down (see image
left), but how
many times you
get back up! (see
image right)"
Don't stop... don't quit because...the BEST is yet to come!!
"For a just man falleth seven times, and riseth up again:" (Proverbs 24:16a)
These words say this: "It doesn't matter how many times you get knocked down, with God's help, you can make it!
Now let's put the creative strategy plan in words
The purpose of http://reentryprogramsintheusa.com/ (also referred to as THE USA Reentry Program Site) is to convince website visitors that this is currently the "Best Reentry Program Site", by providing ex-offenders REASONS to be optimistic about their chances of being able to move on from "their obstacles and problems that are" toward the path of "their success that can be". This will be accomplished by providing "a ton of resources" that may be available to them, AS WELL AS, providing a blueprint for starting their own online business. This will allow them to go from EMPLOYEE status to EMPLOYER status. They will see that failure is not an option, ...and the best is yet to come! The mood of the advertisement will be upbeat, natural, confident, warm, and loving.